My name is Cam.
Today’s marketers seem to constantly find themselves replaced by a new mobile or web application meant to automate the process of creating and sharing stories people love to consume.
Fortunately, technology has yet to replicate the power of content crafted through genuine human emotion. Enter people like me.
I’m a marketing strategist with a passion for smart content and a knack for technical skills, like project management and graphic/web design.
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Marketing Strategist (Jun 2017 – Present)
RedRover Sales & Marketing Strategy | Memphis, TN
As a Marketing Strategist, I oversee a variety of client accounts. I create content for ads, email marketing, social media, and websites. I play a specific role in leading the digital strategies (SEO and PPC) for key accounts.
Packaging Artist (Jan 2016 – Jun 2017)
Radians, Inc. | Memphis, TN
I designed and updated packaging for a series of industrial and retail products, ranging from eyeware to hearing protection. I also managed communication with both domestic and international vendors to ensure accurate packaging printing.
Communications Coordinator (Jul 2013 – Jan 2016)
Fontbonne University | Saint Louis, MO
I lead the design and strategy of over six departmental brands, ranging from logo design, brand collateral, and social media strategy, and developed two eLearning modules available to the entire student population. I also co-managed a ten-person department and personally supervised six members.
Financial Clerk (Jun 2011 – Aug 2011)
Naval Facilities Engineering Command | Norfolk, VA
I created and distributed various financial spreadsheets and analysis from the base to Washington, D.C. Due to high level of confidential employee information, I was also granted Secret Clearance.
Code 1.0: Introduction to Computer Science
Tech901 | 2018
Master of Arts (M.A.) Advertising & Marketing Communications
Webster University | 2013 – 2015
Bachelor of Science (B.S.) Business Administration, Marketing Concentration
Fontbonne University | 2009 – 2013
Google Ads Certified
2019 – 2020
Abilities & Services
Coding & Websites
Domain, email, & server setup.
- SSL certificate installation.
Column Writing & Editing
- Brand story development, including target audience analysis and identification.
- Full analysis, creation, and implementation of website, blog, email, presentation, and social media content, including SEO optimization.
- Brand collateral, email, logo, presentation, social media, and website design.
Search Engine Marketing
- Search Engine Optimization
- Pay-Per-Click: Google Ads & Social Media