In the News

Articles ranging in various topics regarding all things digital marketing.

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  • Computer screen open to a webpage filled with data.

    3 Web Metrics You Can’t Afford to Ignore in 2019

    If there’s one takeaway from 2018, it’s that the internet is changing. Search engines have more content than ever before to sort through, and they’re increasingly expected to provide the best results.

  • Computer screen open to a webpage filled with data.

    Grow Your Brand with Data-Driven Design

    The traditional approach to web design is fading. Rather than relying solely on intuition, today’s webmasters work together with marketers to determine the content and look of a website. How? Through data-driven design, also known as growth design.

  • Google Medic Update

    Google Says You are What You ‘E-A-T’

    Google’s latest two algorithm updates, Medic and Birthday, each had a significant impact on where affected websites found themselves ranking within the search engine results pages (SERPs).

  • Google Ads

    Stalled out in search ranking? Consider your PageRank and TrustRank

    There are a jaw-dropping 2.3 million internet search queries per minute. How does Google decide which results you see? How can you get your business to the top of the list? While there’s no free “easy button” for improving your rank overnight, a little knowledge about how PageRank and TrustRank work can take you a…

  • Google AdWords

    Wield PPC for SEO Success

    When it comes to search engine optimization, one can easily feel lost at sea. Results are anything but immediate, and Google’s search-filtering algorithms continue to adapt. The reality is that it may take months before you realize whether your targeted keywords, titles or descriptions for your website pages are driving real results.

  • Red Map Pin

    Geofencing vs. Geotargeting

    As technology has continued to evolve in the last decade, marketers have been closely watching and anticipating the progression of geomarketing, or the application of location intelligence to effectively market products and services to consumers.

  • Google Maps and Red Map Pin

    Geofencing is Gaining Ground

    While marketers anticipate that e-commerce will continue to push retail boundaries throughout 2018, mobile commerce is a large factor in that boundary movement, widely due to advanced interest in geofencing.

  • Google AdWords

    Does Your PPC Measure Up?

    For many reasons, 2017 proved to be an important year for all things data, and while the user interfaces for designing a pay-per-click (PPC) campaign may have changed little over the last year, the metrics behind such campaigns have increased notably.